The Italian art
of perfumery.
One of the only companies in Italy operating across every facet of niche perfumery. In-house brands, internal laboratories, premium retail and a specialised digital business unit.
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One of the only companies in Italy operating across every facet of niche perfumery. In-house brands, internal laboratories, premium retail and a specialised digital business unit.
About Us
Joy S.p.A. is today one of the only companies in Italy operating independently across every facet of niche perfumery. The group owns brands distributed worldwide, produced in its own internal laboratories and managed by a commercial structure that also provides full-service operations to a highly selective range of third parties.
The Retail division includes six physical boutiques, ranging from prestigious flagship stores to carefully curated multi-brand shops.
The Digital business unit manages the group's own e-commerce sites and operates as an independent digital agency for high-end clients across various industries.
"Manufacturer. Brand Owner. Distributore.
A complete understanding of the industry."
Heritage
Since 1995, Paolo Fadelli has played a leading role in the selection and launch of the most prestigious Italian and international names in artistic perfumery — from Clive Christian to Bond No.9, Byredo to Nasomatto, Carthusia to Miller Harris and Aesop. A lifetime of encounters, intuitions and beauty that gave rise to Joy S.p.A. and its brands.
Paolo & Leone Fadelli
"A family story, a shared passion, a deep love for the excellence of artistic perfumery."
1995
Paolo Fadelli begins his journey as co-founder and marketing manager of the brands that shaped the culture of niche perfumery in Italy and worldwide.
2013
Pantheon Roma is born — the group's flagship luxury brand, inspired by the history of Italian art.
2015
Official founding of the Joy S.p.A. group.
2018
Profumi di Polignano is born, a brand inspired by a breathtaking territory.
2020
Apre il primo punto vendita a Pesaro e nasce la divisione retail Riviera Profumi, con il primo punto vendita.
2021
The second Riviera Profumi boutique opens in Riccione.
2022
The first Pantheon flagship store opens on via Vittoria in Rome.
2023
Pro.Key is born, the group's digital business unit.
2024
The second Pantheon Roma flagship opens on Via del Babuino.
2025
A new Profumi di Polignano boutique opens, while the Riviera Profumi flagship on Viale Ceccarini in Riccione is renovated.
Numbers
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Years of experience
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Owned brands
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Retail locations
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Countries worldwide
Figures updated to 2025. Ongoing DTC and B2B expansion.
Brands
Every brand in the group is born from a precise vision and addresses a distinct audience. All share a common obsession with raw materials, craftsmanship and the value of Made in Italy.
Luxury
The group's leading luxury brand, present in 21 countries, with a DNA inspired by the history of Italian art and the Renaissance.
Lifestyle · Territory
A lighter market positioning for a brand inspired by a stunning territory. Mediterranean, radiant, distinctive.
Artistic Capsule
A highly creative and specialised brand-capsule, positioned within very specific niches of research perfumery.
Lab & Manufacturing
Joy S.p.A. collaborates with the most prominent perfumers and houses in the world: from Arturetto Landi (Mane) to Cris Maurice (Carbonnel), Jordi Fernández (Givaudan), Mohellausen and many others. The entire production process takes place in-house, with a craft-led approach supported by advanced technology.
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Collaborations with the most renowned noses worldwide, from Landi to Cris Maurice, Givaudan to Mohellausen.
02
Briefing, evaluation and fine-tuning of fragrances all happen within our internal laboratories.
03
Maceration, maturation and small-batches: a one-of-a-kind process, artisanal yet supported by technology.
04
Filling and packaging managed in-house, in full compliance with European regulations. True Made in Italy.
Retail
The retail division comprises prestigious single-brand flagship stores and the Riviera Profumi multi-brand network, active along the Adriatic coast and online.
Flagship Store
Pantheon Roma
Via del Babuino
Flagship #2 · 2024
Pantheon Roma
Via Vittoria
Flagship #1 · 2022
Profumi di Polignano
Polignano a Mare
Flagship · 2025
Pesaro
Multi-brand boutique
Riccione
Flagship plurimarca
Cattolica
Multi-brand boutique
E-commerce
rivieraprofumi.com →
Global Presence
A network of carefully selected retailers and distributors in the world's finest locations — from the Pantheon flagship in Rome to Harrods in London, Osswald in New York and the Dubai Mall.
Already With Us
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······+ 5-star hotels, single-brand retailers, global distributors
Digital Ecosystem
The group's digital business unit manages its proprietary e-commerce platforms, delivers highly specialised digital marketing services and operates as an independent agency for high-end clients across various sectors.
Performance Boutique
€12M+ of media budget managed every year. DTC e-commerce scaling and high-volume lead generation for clients in Italy and Europe. Every decision driven by Net Profit, MER and Contribution Margin.
performance.boutique12M€+
Managed budget · year
Digital Strategy
Advertising
Content Creation
Full-Service Mgmt
Hospitality
Our collaboration with Groupe GM — a global benchmark in hospitality — brings Pantheon Roma products into the amenities of the most prestigious five-star hotels, where they become an integral part of the guest experience.
